A New Name for G&N Rubicon Gear

G&N Rubicon Gear Unveils New Identity, Branding and Marketing Communications Program

Company Streamlines Name; Revamps Brand Image; Expands Resources for Customers

Santa Ana, Calif. — Jan. 19, 2012 — G&N Rubicon Gear, a contract manufacturer of high-precision gears, shafts and assemblies, has revamped its branding and introduced a new communications program and website. The branding update reflects the company’s renewed focus as a leading provider of high-performance motion-control and power-transmission components and subsystems.

In response to customer feedback and changing industry dynamics, the company will now market its products under the name Rubicon Gear, dropping the prefix “G&N.” The company also is introducing a new logo, along with a bold blue-and-grey design scheme that emphasizes Rubicon Gear’s new theme: “The Power of Precision.”

“The abbreviated version of our name, Rubicon Gear, has become synonymous with expertise in advanced gear technology,” said Ryan Edwards, president of Rubicon Gear. “Since many customers referred to us by this shortened name anyway, we have modified our brand image accordingly. We also have updated and expanded our website and product literature to reflect the full scope of our services to customers.”

Visitors to the company’s previous website (www.gnrubicon.com) will be redirected to the new URL (www.rubicon-gear.com). The new site features:

  • An improved user experience along with high-quality graphics, photos and slideshows that depict the company’s high-precision parts and gear-manufacturing capabilities
  • At-a-glance information about both custom, built-to-print gear solutions and gear and spline manufacturing services for customer-supplied components.
  • Detailed descriptions of the company’s machining capabilities, manufacturing processes, value-added services and quality standards.

“While the look and feel of the Rubicon Gear brand image is new, our core principles remain constant,” added Edwards. “Our entire business is focused on being a valued strategic outsourcing partner for our customers.”

About Rubicon Gear

Headquartered in Santa Ana, Calif., Rubicon Gear (www.rubicon-gear.com) has provided high-precision, outsourced gear manufacturing and subassembly solutions for more than 35 years. The company has more than 150 customers in a variety of industries, with a focus on aerospace, defense, commercial and industrial applications with exacting technical requirements. Rubicon Gear offers a highly specialized gear engineering and machining team, proven manufacturing processes and advanced gear-manufacturing technology to meet customers’ ever-increasing outsourcing demands.

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